FOX Bet, Philadelphia Eagles Reach Sports Betting Partnership
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The Philadelphia Eagles announced a new multi-year sponsorship agreement with FOX Bet on Tuesday, highlighted by a new FOX Bet branded interactive studio and lounge at Lincoln Financial Field.
The new studio will feature exclusive content across multiple platforms presented by FOX Bet and will be led by Eagles on-air personalities, featuring Eagles Legends, with special guest appearances from FOX Bet's contributors, according to a news release.
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The Eagles, who lost their season opener to Washington 27-17 on Sunday, are the third NFL team to announce a sports betting partnership since mid-June.
In addition to being granted naming rights to the new premium lounge and media studio at Lincoln Financial Field, FOX Bet will become an official sports betting partner of the Eagles.
Additionally, FOX Bet will serve as the presenting sponsor of Eagles Edge, a new program airing on the team's digital channels following all Eagles games. This new series, filmed on home game days, will be broadcast across a number of digital team platforms, including the team’s YouTube channel, its official mobile app, PhiladelphiaEagles.com, and the team’s social channels.
“This new, fully integrated partnership with FOX Bet has enabled us to reimagine the way we deliver content to our fans in a fun and innovative way,” Catherine Carlson, Eagles senior vice president of revenue and strategy, said in the news release. “Every week during the NFL season, this new interactive studio will bring Eagles fans closer to the game through exclusive access and interviews, football commentary from some of the biggest on-air FOX Sports personalities, and many other surprises along the way.
”We look forward to growing our partnership with FOX Bet, an industry leader that continues to expand its footprint in the Philadelphia market.”
A FOX Bet Lounge, too
The new agreement will include broadcast, digital and social media advertising on team channels, custom promotions and a strong branding presence on game days. The deal also includes prominent messaging on the stadium's LED boards and end zone boards, as well as signage on concourse levels.
“ To connect our offering to this one-of-a-kind fanbase is a game-changer. This is a fanbase that knows and appreciates big things," Andrew Schneider, chief marketing officer for FOX Bet, said in the release. “They're passionate, tough and willing to do whatever it takes to win. Eagles fans are going to love this, and we're honored to have this association with a team that is primed for a successful 2020 season.”
A 4,000-square-foot FOX Bet Lounge, located on the service level adjacent to the player parking lot, will be open to ticketed guests on game day. It can accommodate up to 380 fans.
Guests will have access to food and beverage options, as well as behind-the-scenes premium access and prime locations to watch player arrivals and live post-game press conferences. The lounge will also incorporate a fully-branded FOX Bet interactive activation room featuring wall-to-wall TV monitors and sports lounge seating.
Another NFL Sports Betting Deal
Seven months ago, the NFL announced teams could take on sports-betting sponsors and open non-betting lounges.
The Denver Broncos and FanDuel were the first tandem to come to an agreement back in June, with the Broncos later adding Betfred USA Sports and BetMGM as official partners.
Earlier this month, the Detroit Lions announced a deal with BetMGM, which includes team broadcast programming, digital marketing and in-stadium promotions and signage, in addition to the bookmaker being the presenting sponsor of Lions fan engagement initiatives.
Unibet is also an Eagles sponsor.