By Lou Monaco | | 2 mins
BetMGM To Offer Parlay Builder With Betgenius Partnership
BetMGM has extended its partnership with Betgenius to launch Parlay Builder, a same-game parlay betting product for U.S. sports. The company said it will offer players unmatched bet selections across NFL, NBA and all major soccer leagues. MLB and NHL will be added soon, according to a news release.
“Parlay Builder gives our pre-game betting offering another dimension; it's engaging, easy-to-use and extensive, therefore appealing to serious and recreational bettors alike. We've witnessed the success of BetBuilder in Europe and anticipate a similar trajectory in the U.S.,” Matt Prevost, CMO at BetMGM, said in the news release.
Bettors can build, customize and make bet selections within the same game from a choice of more than 400 bet-types, including team and player props powered by BetBuilder, a service developed by Betgenius and sportsbook software provider Sportcast, the news release said. It automates the entire back-end process while allowing sportsbooks to configure and customize each bet type.
“BetBuilder has been a runaway success for many of our partners in Europe and the product keeps getting better and better,” Matt Stephenson, global partnerships director at Betgenius, said in the news release “With a focus on U.S. sports and the deepest range of bet options, Parlay Builder gives BetMGM a real differentiator.”
BetMGM on Wednesday announced it will be expanding its iGaming and sports betting offerings after extending its existing partnership with Las Vegas-based Scientific Games. BetMGM will use Scientific Games’ OpenGaming product as it looks to reach other states beyond New Jersey, where it is now live.
The extension with Scientific Games will allow it to expand into Pennsylvania and other states.
BetMGM Odds on PGA Tour Telecast
Two days ago, the PGA Tour announced that BetMGM will provide live golf odds for all four rounds of The CJ Cup at Shadow Creek Golf Course in Las Vegas, starting Thursday on the Golf Channel.
BetMGM is Roar Digital’s gaming and sports betting platform. Roar is the joint venture between MGM Resorts and GVC Holdings started in July 2018 to create an online gaming and sports betting platform in the U.S.
BetMGM is licensed for sports betting in seven states: Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada and West Virginia. The company says it plans to add four more states by the end of this year.