The sports betting deals with NFL teams keep coming. Caesars Entertainment announced Thursday an agreement with the Houston Texans to become the official casino partner of the team.

The partnership goes into effect immediately before NFL betting begins when the season kicks off on Sept. 9.

“I’m thrilled to launch this multiyear partnership with Caesars Entertainment. It aligns perfectly with our commitment to creating memorable experiences for our fans,” Texans President Greg Grissom said in a news release.

“We have some great events lined up for this upcoming season that fans will not want to miss, and this partnership with Caesars is just another example of how we continue to look for ways to enhance the experience.”

As part of the deal, Caesars Rewards – the company’s customer loyalty program – will sponsor “Schedule Pick ‘Em,” a free-to-play game, available on the Texans official mobile app. Fans will be able to submit their matchup predictions for a chance to win exclusive prizes, such as a paid trip to a Caesars property, game tickets, and more.

Season Ticket Holder Prizes

Additionally, at each game, one Texans season ticket holder will be selected for a chance to win an all-inclusive trip to Las Vegas, and the experience will increase in value each time the Texans score.

“Caesars Entertainment is committed to expanding relationships with leagues and professional sports teams, and we’re thrilled to team up with the Houston Texans,” said Chris Holdren, Co-President of Caesars Digital.

“We look forward to creating extraordinary experiences for Texans fans by doing what we do best, leveraging Caesars Entertainment’s vast portfolio of casino, hospitality, entertainment, and sports expertise.”

As part of the partnership, Caesars Rewards will be integrated into the team’s promotional channels, including in-stadium signage, and digital and traditional media assets.

More NFL Partnerships

Earlier Thursday, it was reported that three more betting platforms will enter into partnership with the NFL.

According to a report by Sportico, BetMGM, PointsBet and WynnBET will be joining FOX Bet among the league’s second tier of authorized gambling operators and sportsbooks.

The three will focus on data and advertising, committing to purchase official league data from NFL partner Genius Sports. They also have the right to advertise on TV around NFL games, according to the report.

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