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PlayUp Sportsbook Review Jun 2024

PlayUp Sportsbook Review

PlayUp is not working third-party reviewers, so we haven’t had a chance to sufficiently test the platform and mobile app. For that reason, we recommend Caesars Sportsbook. Caesars has quickly established itself as a market-share leader in the U.S. since its acquisition of U.K.-based gaming giant William Hill. The combination of Caesars Entertainment and William Hill’s sports betting expertise has been a potent one.

Caesars offers an enormous amount of markets, competitive odds, a solid user experience and a rewards program that leverages its massive portfolio of entertainment and hospitality options. Caesars has resorts all over the world, plus it offers Super Bowl giveaways and other promotions that let sports bettors experience them at a fraction of the cost it would normally take.

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PlayUp Sportsbook offers an attractive welcome bonus, a user-friendly mobile app and competitive odds on a broad array of sporting events. It built up a strong customer base in Australia, New Zealand and India before expanding into the United States in 2021. PlayUp Sportsbook has already launched in New Jersey and Colorado, and it has market access deals for Indiana and Iowa as it eyes a nationwide rollout. We were impressed by PlayUp’s proprietary sports betting technology when we tested it out for this PlayUp Sportsbook review. Read on to learn more about the wagering platform, the bonuses, deposits and withdrawals, the user experience, customer service, sports covered and other important considerations about this top online sportsbook.

Pros and Cons

Appealing match deposit welcome bonus
High-quality proprietary technology
Deep sporting coverage
Lots of modern features
Narrow selection of deposit and withdrawal options
Lacks 24/7 customer support

PlayUp Review Summary

PlayUp Sportsbook offers sports bettors a unique experience thanks to its impressive in-house technology. The team deserves credit for building a thorough online sportsbook from scratch rather than using a white-label provider. The sportsbook covers lots of different sports in a thorough fashion, with competitive odds, and there are some generous bonuses on offer. It is not perfect, as customer service is not available 24/7, the list of banking methods is narrow and there is no loyalty program, but we enjoyed using the PlayUp sports betting site and we would recommend it to sports fans.

PlayUp Online Sportsbook

Australian entrepreneur Daniel Simic created PlayUp. It offers online sports betting, horse racing and daily fantasy sports contests in Australia, New Zealand and India. PlayUp uses proprietary technology, so it does not need to pay a cut of its revenue to a white-label provider such as Kambi or SBTech. That should theoretically allow it to provide competitive odds and bonuses.

PlayUp made its U.S. debut in Colorado in 2021 after securing a market access deal with Bull Durham Saloon & Casino in Black Hawk. It also launched in New Jersey via a deal with Freehold Racetrack, which is co-owned by Penn National Gaming and Pennsylvania-based Greenwood Racing, which owns Parx Casino & Sportsbook. It also has licensing agreements with Caesars Entertainment to launch in Indiana and Iowa. Dr. Laila Mintas, the former deputy president of data firm Sportradar, is the chief executive of PlayUp USA, while Simic is the global chief executive at PlayUp Interactive.

PlayUp Sportsbook Promo Code

PlayUp Sportsbook is offering customers in New Jersey a 100% deposit match welcome bonus worth up to $500. That makes it the joint-best match deposit sign-up offer in the Garden State, along with Bet365’s bonus offers. Simply deposit $50 to $500 in your PlayUp account, and PlayUp Sportsbook will match it with free credit. If you deposit $500, you will get $1,000 in funds to bet with. The offer is similar in Colorado, but it goes up to a maximum of $200 and requires you to deposit via Skrill.

This sportsbook bonus has just a 1x rollover requirement. You need to play your initial deposit and bonus funds through once at odds of at least -200. Your winnings will be paid in cash, as opposed to free bets. PlayUp Sportsbook will give you 30 days in which to complete the playthrough requirement, which is longer than most competitors. Visit our PlayUp promo code page to learn more about this offer, and the additional promos that are available via the PlayUp app and website for existing customers.

Registering at PlayUp

It is quick and simple to sign up for a PlayUp account if you follow these steps:

  • Click the link on this page to visit PlayUp.com and select your state.
  • Click on the green “Register” button at the top right of the homepage to trigger the registration form, which is all on one page.
  • Choose a username, enter your email address and select a password.
  • Enter your name, date of birth, address, phone number and the last four digits of your SSN. The country and currency will automatically be set to the United States and the US dollar.
  • Set up security questions and answers, agree to the PlayUp Sportsbook terms and conditions and the privacy policy, decide if you would like to have strong authentication and click “SignUp.”
  • Provide PlayUp Sportsbook with a picture of a valid state ID, driver’s license or passport and either a utility bill or bank statement from the past 60 days to validate your account. You can then start to use the PlayUp mobile app and the PlayUp website.

PlayUp Sports Betting

The main sports covered at PlayUp Sportsbook are listed at the top of the menu on the website and mobile app:

Each of those sports is covered extensively. Football fans can bet on the NFL, college football and the CFL. The NFL odds and Super Bowl odds are competitive, so this is a good option for anyone that has NFL free picks and wants to bet on a football game. PlayUp Sportsbook features lots of player props and game props, along with halves and quarters, but it would be good to see some alternative spreads and totals. Basketball, baseball and hockey are covered in a similarly comprehensive fashion, and the soccer section features all sorts of obscure leagues from around the world.

PlayUp Sportsbook also covers these sports:

PlayUp Australia covers additional sports, including rugby league, snooker and eSports, so they could easily be added in future.

Site Experience

The team at PlayUp has opted for a bold, modern design. It features light gray text on a black background, with lots of green flourishes to brighten things up. There is no search function, so you have to use the navigation system to find a particular game you want to bet on, but it is intuitively designed and user-friendly. Pages load quickly and there are lots of shortcuts, so you should be able to find games with ease. The betting pages are laid out in a neat and tidy fashion, and the bet slip is easy to use, with sections for parlays, teasers, open bets and cashout options.

Betting Interface: User-Friendly
Mobile Betting: Yes
Betting App: Apple, Android
Live Sports Betting: Yes
Live Sports Streaming No

Mobile App Experience

The PlayUp app can be downloaded from the App Store or Google Play. It follows a similar design and layout to the website, with lots of shortcuts to speed up the navigation process. We found it to be user-friendly and well-designed when we tested it out for this PlayUp Sportsbook review, it definitely makes the list of best mobile sports betting apps. It has not had many user ratings yet, but reviews have been broadly positive, with sports bettors praising the layout and the ease of navigation.

PlayUp GeoComply

You will be required to use GeoComply in tandem with the PlayUp app. This proves that you are located in a state in which PlayUp Sportsbook is legal and licensed when using the app. You will find a list of apps within GeoComply, and you can simply turn PlayUp Sportsbook to “Always” or “When Using the App” in the location services section to ensure you have no problems with compliance.

Quality of the Odds

PlayUp has its own team of traders that set its sports betting odds. It provides standard juice lines of football and basketball sides and totals – generally -110 / -110 or -105 / -115 – and its moneyline, prop betting and futures betting odds are competitive. It sometimes leads the market with certain prices. PlayUp Sportsbook could offer slightly more generous odds considering it uses proprietary technology, but it is generally a little above average in terms of the quality of its betting lines.

Notable Features

PlayUp describes itself as a “Premium Betting Entertainment and Technology Group.” It has a strong focus on developing in-house, cloud-based technologies that power PlayUp Sportsbook. You can therefore benefit from a variety of modern features when you register for an account. These are the top PlayUp Sportsbook features:

Live Betting

You can place live bets on a broad selection of sporting events at PlayUp Sportsbook. As an example, we found in-play wagering on Swedish women’s basketball, hockey in Finland, soccer in Thailand, tennis in Tunisia, rugby in France, cricket in India and table tennis in Russia when conducting this PlayUp review. You will find lots of live betting options on football, basketball, baseball and hockey games, but there is no live streaming.

Cash Out

PlayUp Sportsbook features a cash out option, which allows you to end your bets before the event has finished. If your bet is on course to win, but you fear your team will fall apart, you can lock in a guaranteed profit. If your wager happens to be losing, you may be able to claw back some of your risk amount.

Same-Game Parlays

You can create same-game parlays on football, basketball, baseball, hockey and soccer at PlayUp. That is great, because many sportsbooks only offer same game parlays on football and soccer, while others do not include this feature. It allows you to combine multiple selections within a game, and the odds increase as you add more legs to the parlay.

Understanding Betting Options

You will find a strong selection of betting options on big games at PlayUp, including sides, totals, moneylines, game props, player props, halves, quarters and periods. You can create parlays, same game parlays, teasers and round robins, and choose from a long list of futures betting options on several sports. The only thing missing is a selection of alternative spreads and totals.

Minimum Bet

The minimum bet at PlayUp Sportsbook is $1.

Maximum Bet

The maximum bet at PlayUp Sportsbook varies according to the sport, league and game you want to wager on. You can click the “Max” button on the bet slip to see the maximum stake permitted on any selection.

Reduced Juice

PlayUp is not a reduced juice sportsbook, as it charges $0.10 on either side of the spread or total line.

Deposit & Withdrawal Methods at PlayUp

PlayUp has a relatively small selection of deposit and withdrawal options compared to most sports betting sites. However, the process is smooth, quick and convenient, and payouts are secure and reliable.

Depositing Money

Click on the “Deposit” button at the top right of the homepage to make a deposit. You will then be able to choose from a VIP Preferred bank transfer, a Play+ deposit, or Skrill. PlayUp Sportsbook customers can sign up for a branded Play+ account in a couple of minutes, and then fund it with their credit or debit cards, or via PayPal or e-check. Play+ allows you to make quick deposits and withdrawals to your PlayUp account.

Withdrawing Money

The same PlayUp payout options are available: Play+, Skrill and VIP Preferred. You can withdraw your entire account balance to your Play+ account, with no limits, and then use the Play+ card at an ATM or a retailer, or make a transfer to your bank account.

How Does PlayUp Payout?

The PlayUp payout speeds depend upon which of the PlayUp payout options you select. A withdrawal via VIP Preferred takes 3-5 business days, but it will take just one business day if you opt for Play+ or Skrill. Some sportsbooks take several days to process and approve payout requests, so PlayUp is quicker than many of its competitors.

PlayUp Sportsbook State Restrictions

PlayUp has secured market access deals for Colorado, Indiana, Iowa and New Jersey. It went live in Colorado and New Jersey first, but we should expect to see PlayUp Sportsbook launches in Indiana and Iowa soon, followed by additional states.

PlayUp NJ

PlayUp Sportsbook went live for New Jersey betting in 2021 with a 100% deposit match welcome bonus offer. It operates on the master license of Freehold Racetrack, a joint venture between Penn National Gaming and the company that runs Parx Casino in Pennsylvania. PlayUp is also the official sports betting partner of the New Jersey Devils.

PlayUp Colorado

The PlayUp Sportsbook in Colorado also launched in 2021, with a generous welcome offer for sports fans in the state. It operates on Bull Durham Casino’s master license.

PlayUp Arizona

PlayUp may eventually try to expand into Arizona, which is shaping up to be one of the biggest sports betting markets in the country. There are 20 available online sports wagering licenses in Arizona, and most have already been issued. Operators are required to ink market access deals with tribes or sports venues, so PlayUp would need to find a partner quickly in order to launch in Arizona.

PlayUp Racebook

PlayUp runs a comprehensive online racebook in Australia and other countries. The PlayUp horse racing section is integrated into the sportsbook, so it could follow suit in the United States, or tag on an additional racebook section. PlayUp Group acquired an advance deposit wagering license from the North Dakota Racing Commission in 2019. The license immediately granted PlayUp’s horse racing platform access to as many as 20 states, but it has not yet expounded on its plans for the US market.

PlayUp Casino

PlayUp has an additional offering called PlayUp Slots+, which is now available to play slots in Michigan, Alabama, California, Connecticut, Delaware, Florida, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Minnesota, Montana, Nebraska, New Hampshire, New Mexico, North Dakota, Ohio, Oklahoma, Oregon, Rhode Island, South Dakota, Tennessee, Vermont & Wisconsin. Customers purchase spins on a slot, and PlayUp places your wagers legally on real life events. They are placed into pools and your winnings are then determined. It does not offer a traditional online casino.

Loyalty Program

PlayUp Sportsbook is not currently offering a loyalty program.

PlayUp Customer Support

PlayUp is one of the few online sportsbooks to offer a customer support phone line. Most online sports betting sites only offer live chat or email, so it is nice to be able to talk to an agent over the phone. It does not currently have a live chat service, but it says that one is coming soon. On the downside, customer service is not available 24/7, as the office only opens from 9 a.m. to 11.p.m. ET each day. The customer service representatives we spoke to during this PlayUp review process were friendly, helpful and knowledgeable, and our requests were dealt with promptly.

Safety and Security

The PlayUp website and app are heavily encrypted, so your personal and financial details will be kept secure. PlayUp sports betting, horse racing and PlayUp daily fantasy sports products have been available around the world for several years, and it has never suffered any form of security breach. You can feel confident that you will be safe using this legal sports betting site, but you should select a strong password. You can also choose to use secure authentication to gain added protection during the PlayUp sign-in process.

Responsible Gambling

There is a “Responsible Gambling” button at the very top right of the PlayUp homepage. Click on it to see a detailed section on responsible gambling, which features details of how to set a deposit threshold, take a time out, self-exclude or impose limits upon your play. You will find details of myths associated with gambling, risks associated with it, and a questionnaire to help you understand whether you might have a gambling problem.

Our Verdict of PlayUp Sportsbook

We were impressed by this innovative online sports betting platform. It is nice to see a brand coming to market with proprietary technology, providing a point of difference to the sites powered by white-label providers like Kambi and SBTech. Its odds are reasonably competitive, the sign-up bonus is great, the list of wagering options is long and payouts are reliable, so it has the potential to build up a strong customer base in the U.S. We would like to see more promos, a loyalty program, more banking options, a search function on the website and 24/7 customer support, but this site has great potential.

PlayUp Sportsbook FAQs

Is PlayUp Sportsbook legit and legal?

PlayUp Sportsbook is a legitimate online sports betting brand with a license to operate in New Jersey and Colorado. It was created by Australian entrepreneur Daniel Simic. PlayUp Sportsbook already offers sports betting, a racebook and daily fantasy sports in Australia, New Zealand and India, and now it is keen to crack the U.S. market.

What States can use PlayUp?

PlayUp Sportsbook has licenses to operate in New Jersey and Colorado. It operates on the license of the Freehold Racetrack in New Jersey, which is co-owned by Penn National Gaming and Parx Casino owner Greenwood Racing, and on the license of Bull Durham in Colorado. It may be rolled out into other states in future.

Can I bet for real money at PlayUp online sportsbook?

PlayUp customers can bet for real money at the PlayUp mobile app and PlayUp website. It offers betting on football, basketball, baseball, hockey, soccer, tennis, MMA, Aussie Rules, boxing, cricket, cycling, F1, handball, rugby, table tennis and volleyball. All betting is conducted in real money at the PlayUp legal sports betting site.

Does PlayUp match deposits for new customers?

PlayUp customers in New Jersey can benefit from a 100% deposit match bonus worth up to $500. That is one of the best sports betting offers on the market, as most rivals only provide a risk-free first bet. In Colorado, PlayUp Sportsbook is offering a 100% deposit match of up to $200 for new customers that use Skrill.

How do I deposit money into my PlayUp account?

You will see a “Deposit” button at the top right of the screen after logging into your PlayUp account. Click on it to see a list of available deposit methods, which include VIP Preferred, Play+ and Skrill. Enter the amount you wish to deposit and confirm the transaction to fund your PlayUp USA account instantly.

How long do withdrawals take at PlayUp?

It will take one business day for the funds to reach your account if you select Play+ or Skrill as your withdrawal method at the PlayUP sports betting site. VIP Preferred withdrawals take 3-5 business days to go through. Contact the customer service team if you do not receive the funds in that timeframe.

How does PlayUp sportsbook payout?

The PlayUp online betting site offers three payout methods: Play+, Skrill and VIP Preferred. The withdrawal times vary according to the method you select, as do the withdrawal limits. Play+ is the quickest and most efficient payout option.

Does PlayUp offer cash out?

The PlayUp mobile app and website offer a variety of advanced features, including the ability to cash out bets early. You can check out the Play Up review at Bookies.com for more details of the various features available to PlayUp sports betting customers, and you will also find a PlayUp racebook review within the piece.

What sports are available to bet at PlayUp?

The main sports that you can bet on at PlayUp Sportsbook are football, basketball, baseball, hockey, soccer, tennis, and MMA. It also accepts bets on Aussie Rules, boxing, cricket, cycling, F1, handball, rugby, table tennis and volleyball. In other countries, PlayUp offers a racebook and daily fantasy sports contests, so they could launch in the U.S. in future.

Does PlayUp have an app?

You can download a PlayUp iOS app via the app store or a PlayUp Android app via Google Play. The PlayUp Sportsbook app is polished, easy to use and full of modern features, allowing you to place a broad selection of bets from the palm of your hand when you are located in New Jersey or Colorado.

How can I contact the PlayUp support team?

You can call the PlayUp Sportsbook customer support team on 719 455-2012 or email [email protected]. It is building a live chat service, which should be coming soon. The PlayUp USA customer support team is available from 9am to 11pm Eastern Time on a daily basis.

About the Author

Martin Green for Bookies.com
Martin Green
Martin Green spent five years working at William Hill before becoming a journalist in 2009. He began working as a sports writer and professional tipster in 2014.